• Placing the products at accurate points in terms of visibility (check out display)
  • Developed a whole new line of special displays and shelves accessories
  • Leverage the product advantage as a impulse product
  • Improving planogram - new chackouts in Shufersal
  • Creating the right coop in order to open new and relevant sales channel as cinemas, drug stores, gift shops etc.
  • The consumer meets the products in new and relevant places
  • Becoming a leader player at the candies segment
  • Increasing the awareness of the brand among it's target audience
  • The average sell out in 2013 increased by 2.8 times compared to the average sell out of 2012