puzle2Our Highly Qualified and Motivated Staff
The heart and soul of our company is our team. Their experience and passion to be the best makes them a formidable team to beat.

Rachel Brudno: Managing Director and shareholder

"We strive for excellence in every aspect of the service we provide. Our suppliers are our family, and as such, nothing but the best will suffice for them." Rachel Brudno
Rachel Brudno is the founder of the company, and represents a group of international investors. An entrepreneur, Ms. Brudno has proven success in creating and developing FMCG business in a highly competitive environment. Prior to the establishment of RB Cereals, Rachel held several positions in the office of the Commercial Attaché's office in the US Embassy in Israel, and in the Management of Pharmagreen Ltd. A native European, Rachel speaks five languages.

Alon Cahn: Executive Board Member and shareholder

International business leader with a strong record of consistently achieving substantial revenue and profits growth within extremely competitive FMCG markets. Extensive experience in the creation and successful implementation of market entry and development strategies at the global level together with the direction of cross-functional, multi-cultural teams.

15 year experience at Wm. Wrigley Jr. company in a executive positions such as General Manager Wrigley Israel, Managing Director South East Asia, Regional Managing Director at Latin America and and 12 months CEO of Tivall/Nestlé

Oren Rodetzki: VP sales

Oren joined R.B after more than 20 years of experience in the biggest companies in Israel such us Strauss group and Unilever.
Oren is responsible for managing key accounts, maintaining a long term relationship with accounts and maximizing sales opportunities within them. In charge for the direction and management of all sales operations. 

Dina Raz: Account Manager & International Bookkeeper

Or Israeli: Finance & Logistics Manager

Gil Lerer: Operations Manager

Orit Shapiro: Bookkeeper

Kira Rozental: Bookkeeper


Debbie Jones: Trade Marketing Coordinator


Our Sales Team

Our unique sales team has been built up over time.  Only the best make it through to our squad of elite sales people.  Some have come to us fresh and eager to learn, whilst others have gained their experience, and proven their abilities, at other distribution companies.

They are a passionate and motivated team with a mission – to see the products in our portfolio successfully integrated into the local market and becoming leaders in their category.