Responsible action in the sense of community is part of the culture of R.B Cereals
The Monday brand vision is to create an umbrella brand fully dedicated for children, for their well being, health projects, education and happiness and for that purpose we got connected together with the international pay it forward organization.
Paying it forward is a third-party beneficiary concept that involves doing something good for someone in response to a good deed done on your behalf or a gift you received. However, when you pay it forward, you don’t repay the person who did something nice for you. Instead, you do something nice for someone else, for 3 other people and that will create an endless chain of generosity.
You can learn more by clicking the pay it forward diagram.
We at Monday also pay it forward by donating 50% of profits from the Monday brand to a charitable organizations.
The Monday brand dedicating half of it’s profits to doing good thru transforming public interest in the children’s welfare into active involvement by simplifying and shortening the road to action: by presenting the opportunity to act simply with the choice of the right product from the shelf.