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Sustainability

The Power of Pay It Forward​

Our journey began in 2009 with a simple belief: when you do something good for someone, it creates a ripple effect.

We’re more than just a cereal brand — we’re a movement for kindness, community, and shared joy.
Every initiative we take is rooted in the pay it forward philosophy: a small act of good can spark a chain of positivity.
From local school programs to charity campaigns
We believe that what you put into the world matters

Beyond our community efforts, we believe in personal impact. That’s why Monday has committed to supporting one incredible child from a disadvantaged background.             •           We cover his educational needs — from school supplies to tutoring.             •           We make sure he has access to proper clothing, healthy food, and

As part of our commitment to giving back, Monday is proud to collaborate with Pitchon-Lev — a nonprofit organization supporting families in need. Through this partnership, we help provide food, essential supplies, and educational resources to communities across the country. Together, we’re working to break the cycle of poverty and

In a quiet village in Europe, dozens of families live with limited access to basic needs – but not without hope. As part of our pay it forward mission and thanks to our loyal costumers around the world , Monday has been able to support this community for years.            

Monday has been granted a hall at the community center of a distressed low-income city in the North of Israel. Monday will completely refurbish the hall, with Monday branding well in evidence, and provide state-of-the art learning equipment and computers.  We will also provide the students with branded school supplies