- Placing the products at accurate points in terms of visibility (check out display)
- Developed a whole new line of special displays and shelves accessories
- Leverage the product advantage as a impulse product
- Improving planogram - new chackouts in Shufersal
- Creating the right coop in order to open new and relevant sales channel as cinemas, drug stores, gift shops etc.
- The consumer meets the products in new and relevant places
- Becoming a leader player at the candies segment
- Increasing the awareness of the brand among it's target audience
- The average sell out in 2013 increased by 2.8 times compared to the average sell out of 2012