Post Cereals is one of the three leading brands in the USA, with an 11% market share and $1billion in sales.

In June 2010, after several years with other distributors, the marketing and distribution of Post in Israel was taken over by RB. Since then, despite strong competition and a decrease seen overall in the cereals market, RB succeeded in significantly increasing Post's MS and sales.

• Sell-out within the cereals category decreased by 7% whilst Post's sell-out increased by 23.5%
• The "all family " category decreased by 6.3% while Post increased by 28.2%
• The kids category decreased by 3% while R.B. increased by 3%