Countrywide Coverage
R.B. has a strong presence in the retail industry throughout Israel thanks to our unique sales force.
Under the strong leadership of our Sales and Key Accounts Manager, we have five area sales managers and five sales promoters that maintain excellent ties with our customers and visit the stores on a regular basis. Together they guarantee coverage of the whole of Israel.

bulletsHaifa and North
bulletsNorth and Center
bulletsDan Area and Tel Aviv
bulletsSouth and Eilat

Every week our sales people reach, in person, approx. 400 POS from amongst the organized market (38% MS) and independent large retailers (42% MS). An additional 200 POS are visited once during each month.

They reach another 1,000 smaller stores weekly via wholesalers.
Their presence ensures that store displays are clean, visible and well-stocked